Octaleus Brand Guidelines & Media Kit
The definitive source of truth for applying the Octaleus visual identity, logo assets, design tokens, typography rules, voice & tone, and media assets across web, mobile, press, and print.
What Octaleus Is & Core Positioning
An On-Demand Expert Learning Platform
Octaleus is a mobile-only iOS and Android app connecting learners with verified Masters for live one-on-one video help. The first 60 seconds of every session are free, followed by transparent per-minute billing from an in-app wallet. There are no courses, packages, or recurring subscriptions.
Question → Verified Expert → Live Guidance → Immediate Progress
"You don't always need another course. Sometimes you just need the right person."
Brand Personality Attributes
"Premium, not flashy. Human, not corporate. Intelligent, not complicated. Modern, not trend-chasing. Trustworthy, not promotional."
Official Brand Vocabulary
| Term | Approved Usage | Forbidden Alternatives |
|---|---|---|
| Master | An expert who gives live sessions. Always capitalized. | Tutor, coach, teacher, freelancer, gig worker |
| Learner / Student | The person seeking help. "Learner" in product, "Student" in nav. | Customer, client, user (in user-facing copy) |
| Session | A live one-on-one video call between Learner & Master. | Class, lesson, course, appointment, call |
| Learning request | What a Learner publishes so Masters can respond. | Ticket, job, gig, post |
| Verified | A Master who completed verification. Primary trust signal. | Star ratings, review counts, invented scores |
| First 60 seconds free | Complimentary intro window before per-minute billing starts. | Free trial, free month, free subscription |
Primary Lockup & Usage Rules
Interactive Lockup Preview
Switch surface backgrounds to test sanctioned logo treatments.
Clear Zone = Wordmark Cap Height
Keep clear space around the lockup equal to the height of the wordmark (X-height) on all four sides. No text, imagery, or UI borders may enter this zone.
Minimum Rendering Sizes
Logo Usage Rules (Do's & Don'ts)
Use full gradient symbol on dark surfaces (#0B0E14 / #131B2E).
Place symbol in dark rounded tile on light backgrounds.
Never recolor the gradient or swap in solid brand colors.
Never add drop shadows, bevels, outlines or rotate the mark.
Interactive Color Tokens (Click Swatch to Copy)
Octaleus is elegant and purposeful with color. Deep midnight navy core, indigo interactive accents, and amber used strictly for time & money.
Core Navy & Ink Palette(Base surfaces & typography)
Interactive Indigo Accent(CTAs, links, verified)
Amber Accent (Time & Money Only)(Timer, free window, wallet)
Brand Gradient Signature (Cyan → Violet)
Reserved exclusively for the aperture symbol artwork and hero headlines.
linear-gradient(135deg, #4FE3E3 0%, #5B8DEF 45%, #8A5CF6 75%, #B15CF6 100%)Manrope (Display) & Inter (Body & UI)
Live Typography Sandbox
Type below to preview live rendered text across all official scale tokens.
Real expertise, exactly when you need it.
Real expertise, exactly when you need it.
Real expertise, exactly when you need it.
Real expertise, exactly when you need it.
Real expertise, exactly when you need it.
Strict 8-Point Grid & Sharp Precision Radii
Official Border Radius Tokens
Material Symbols Outlined & Verified Badge
Verified Master Badge
The primary trust indicator in the app. Pair the indigo verified icon with the label "Verified Master". Never use star ratings or invented numbers.
Time & Money Indicators
Use amber (#FFB95F) icons for timers, session countdowns, and wallet balances.
Line Icon Specs
Material Symbols Outlined (opsz 24, wght 400, FILL 0, GRAD 0). Geometric line style, 1.5–2px stroke feel. No filled or duotone icons.
Sanctioned Brand Phrases & Press Boilerplate
Sanctioned Brand Phrases (Click to Copy)
"Octaleus is an on-demand expert learning platform. Learners describe a specific problem, connect with a verified Master, and learn one-on-one over live video in the Octaleus mobile app. The first 60 seconds of every session are free; after that, learners pay by the minute from an in-app wallet — no courses, packages, or subscriptions. Octaleus is available on iOS and Android."
Production UI Components
First 60 Seconds Free
Amber timer meter showing complimentary window. Billing triggers at 01:00.
Wallet Balance Meter
Shows learner's active balance. Auto-pauses gracefully if depleted.
Verified Master Profile
Verified badge trust signal.
Download Official Media Kit Assets
Gradient Symbol (SVG)
High-res 512x512 aperture mark SVG vector file.
Download SVG arrow_downwardaspect_ratio
Dark Lockup (SVG)
Horizontal lockup for dark midnight navy fields.
Download SVG arrow_downwardwallpaper
Light Lockup (SVG)
Dark tile symbol + navy wordmark for light surfaces.
Download SVG arrow_downwardcodeTokens Spec (.JSON)
Complete design tokens, hex codes, and typography scale.
Download JSON arrow_downward